NIHIL ULTRA: Nothing Beyond

Post Graduate Diploma in Integrated Marketing Communication (IMC)

Inauguration & Compulsory Orientation Programme for all Career Oriented Programme courses on 9th July 2016 at 4 PM in the College Auditorium (Attendance Compulsory. Please be seated at 3:45PM).

Course Description


This course is designed to introduce Integrated Marketing Communications (IMC) focusing on Advertising, Media and Creative Industry. The emphasis will be on the role of advertising and other promotional mix elements in the integrated marketing communications program of an organization. Attention will be given to the various IMC tools used in contemporary marketing including advertising, direct marketing, Internet and interactive marketing, Social Media marketing, sales promotion, publicity and public relations. We will examine the process by which integrated marketing communications programs are planned, developed and executed as well as the various factors and considerations that influence this process. We will also consider the environment in which IMC programs including the impact of regulatory, social, and economic issues.

Course Objective

  • All students receiving a passing grade in the class will be able to demonstrate a clear understanding of the basic concepts of integrated marketing communications as well as to display knowledge of key marketing communications components.
  • Students will have fundamental understanding of what it takes to work in Marketing Communication and include integrated marketing communication as part of the management function.

Course Structure

The course is divided into two semesters.

Course outline

Semester I Semester II
  • Principles of Communication.
  • Brand and Branding
  • Marketing - A Comprehensive Approach.
  • Public Relations
  • Introduction to Integrated Marketing Communication
  • Consumer Behavior & Market Research
  • Creativity
  • Rural Marketing & Direct Marketing
  • Creating Marketing Communication
  • Digital & Social Media Communication
  • Creative Project
  • Media Planning & Buying
  • Internship and Project Work

Completion of two media project/Internship is mandatory for the course.

PGDIMC offered by St. Xavier's College is an Industry integrated course.
We maintain close links with the IMC professions. This allows us to create opportunities for the students to meet representatives from industry and enable you to learn from their experiences and build suitable relations. Forums we provide include talks by industry experts and career workshops delivered by guest speakers.

A major portion of the course content is in the form of case studies presented by industry experts.
Students enrolled with PGDIMC gain direct experience through a field-project based assignment. This provides an opportunity for graduate students in IMC to apply theoretical classroom learning to a specific task in a workplace environment.

Completion of three to four weeks of industry internship/media project is mandatory for the course.

Eligibility Criteria:

Candidates who have completed a three years bachelor's degree course in any discipline from a recognized university. Candidates appearing for their qualification/awaiting results are also eligible to apply. However, they will have to submit the proof of their eligibility at the time of interview.

Course duration : One year
Course commencing from : July 2016
Course fee : Rs.45,000


Class Days

Class hours

Tuesday, Wednesday Thursday

6pm- 8pm


5pm - 7pm

 Note: Mondays may also be class days/Examination days, as and when required



Diploma will be given after the successful completion of both the semesters.

Attendance Policy:

75 % attendance is compulsory. This being a professional course, there shall be no waiver of attendance. Students, who have less than 75 % attendance without a medical or emergency excuse approved by the college authority, shall not be allowed to take the final examination.


Admission procedure:

Step 1: Submission of online Registration Forms

  • Printing facility is required while filling up this online form.
  • Please read the instruction in the Registration Form and Acknowledgement Card with care.
  • Last date for submission of form and payment of fees is 30th May, 2016.[ No application fees will be received after 30th May, 2016 even if the application form is submitted]
  • The cost of the application form is Rs. 200/- to be paid within the last date either buy using online payment method or by cash at the Syndicate Bank, Park Street branch on the college premises from 9AM to 1PM (Working days), excluding 2nd & 4th Saturdays.
  • Application forms are available online only through this website.
  • No printed forms will be issued by the College
  • Online application facilities will be made available in the College strictly for those who do not have access to internet.

Step 2: Interview Process

  • Interview List with Date and Time will be uploaded on the College Website on 4th June, 2016 at 3PM
  • All the eligible candidates will be invited for personal Interview.
  • All original testimonials (Mark sheets, Certificates and Appointment letter of Work experience for Working Candidates) are to be brought at the time of interview for verification.

Note - Selection Procedure will be based on qualifications, work experience, and personal Interview.

Step 3: Admission Process

  • Publication of Selection list and Admission Dates will be notified on the website.
  • Selected Candidates will have to take admission by filling up Admission form and Payment of Fees within the specified dates.
  • Students will also be intimated through email about the details.

Payment of fees:

  • The course fee is to be paid in three installments.
  • The 1st installment of Rs. 25000/- is to be paid at the time of admission. 2nd installment of Rs. 10000/- is to be paid by 15th September, 2016. 3rd installment of Rs. 10000/- is to be paid by 7th January, 2017.
  • Fees for the 1st Installment is to be paid either by cash or Demand Draft/Pay Order.
  • Fees in cash is to be paid in cash at the Syndicate Bank Park Street branch on the college premises from 9AM to 1PM (Working days), excluding 2nd& 4th Saturdays only after verification of documents by the office.
  • Fees can also be paid through Demand Draft/Pay Order in favour of St. Xavier's College, payable at Kolkata during the office hours. [please write your Name, Course and Mobile number reverse side of the Demand Draft/Pay Order and also keep a photocopy of the Demand Draft/Pay Order]
  • Fees for 2nd and 3rd Installment can be paid using online payment methods as well as by cash or Demand Draft.