Certificate Course in Digital Marketing
- DURATION: 6 Months
- Mode of Delivery: 4 Months theory & practical training (on & off campus), 1 Month (Workshop & Seminars / Field Visits / Guest Lectures etc) and 1 Month (Assessments)
- ELIGIBILITY:
- Passed XII from a recognized Board/Council.
- Graduate from any stream
- Candidates may be from St. Xavier's Campus or Outside
- DATE OF COMMENCEMENT: September 2026
- REGISTRATION STARTS: 15th August 2026
- Contact: 9831773711 / 6290436818
Course Topics
- Digital marketing fundamentals and consumer journey.
- Content writing and social media basics.
- SEO essentials, especially on-page, local SEO, and keyword research.
- Paid ads basics on Google and Meta, but only at a beginner level.
- GA4 reporting, simple dashboards, and campaign measurement.
- A final project built around a local business or small brand.
Total Theory Classes: 96 Hrs
3 Days a week theory classes of 2 hrs duration
Total Hrs per week = 3 x 2 = 6 Hrs
Total Hrs allotted = 12 x 8 = 96 Hrs
NOTICE REGARDING CASHLESS PAYMENT
The candidates aspiring to take admissions to St. Xavier’s College (Autonomous), Kolkata are hereby notified that St. Xavier’s College will accept all types of fees and charges (including Application, Admission etc.) in CASHLESS mode only.
Hence the candidates must have Debit/Credit Card facilities with Online Banking activated on the card. Further, the Debit/Credit Card must have sufficient transaction limit in accordance with the amount to be paid.
It is also notified that the transaction charges, over and above the fees, are to be borne by the candidates.
Assessment Methods
- Assignments and Projects: Weekly assignments based on case studies, real-world scenarios, and research projects.
- Presentations: Group presentations on various topics related to hospitality management.
- Quizzes and Tests: Regular quizzes to assess understanding of key concepts.
- Practical Evaluations: Role-plays, simulations, and hands-on activities to demonstrate practical skills.
Additional Activities
- Guest Lectures: Inviting industry professionals to share insights and experiences.
- Workshops and Seminars: Conducting workshops on specific skills
COURSE FEES: Rs.5,500/-
Admission Procedure
Online admission on a first come first serve basis.
- Printing facility is required while filling up this online form.
- Please read the instruction carefully before filling the Registration Form.
- Application forms are available online only through the College website.
- No printed forms will be issued by the College.
- You need to upload the following documents while filling in the form:
- Aadhaar Card (PDF format).
- Date of Birth proof (PDF format).
- Recent colour passport size photo (JPEG format).
- Signature (JPEG format).
- After online submission of the form, pay the fee online.
- After successful payment download the Provisional Admission Sheet and take a printout.
